Frequently Asked Questions: Artificial Intelligence in Tourism Course
What is the aim of the AgroB Business School course on Artificial Intelligence in Tourism?
Category
Tourism
25 articles
Artificial Intelligence in Tourism: How to Set Your Business Apart
For anyone running a hotel, a travel agency or any tourism business, there is one plain truth.
The growth of rural tourism in Portugal
According to Statistics Portugal (INE), tourism reached new highs in 2024, confirming its place as one of the engines of the national economy.
Technical visit to Casa Lata Agroturismo
The 6th edition of the Advanced Programme in Rural Tourism begins its cycle of technical visits at Casa Lata Agroturismo. On 8 November, the practical strand…
Why understanding costs and revenue matters in hospitality
Hospitality is one of the most dynamic sectors of the Portuguese economy, closely tied to tourism but also increasingly bound up with the land, with agriculture and with rural heritage.
How to handle seasonality in the hotel sector through human resources management
Seasonality is one of the greatest operational challenges in the hotel sector. With sharp swings in demand between high and low seasons, it becomes difficult to maintain a stable and efficient human resources structure…
Rural Tourism – 2024/25 Technical Visits Programme
The 5th edition of the Advanced Programme in Rural Tourism took students to four benchmark tourism properties in Portugal, from Casa de Mogofores to Casa de Juste.
Digital Transformation and Its Impact on Tourism
Digital transformation has revolutionised a number of sectors, and tourism is no exception. A look at the six technologies reshaping the guest experience.
What are Slow Cities?
Slow Cities, or Cittaslow, are part of a global movement dedicated to improving the quality of life of their inhabitants.
How to choose the right amenities for each type of guest
Amenities are the special comforts and services offered to make the guest experience more comfortable, personal and memorable.
Tourism Revenue Reaches Record Highs – August 2024
Between January and August 2024, tourism activity grew both in overnight stays and in revenue.
Rural Tourism in Portugal: Valuing Natural and Cultural Heritage
Rural tourism is a form of tourism that promotes the natural, cultural and scenic heritage of rural areas, taking in activities such as food, crafts, folklore, traditional games, hunting, fishing and…
Sustainability in Tourism: Paths to a Responsible Future
The concept of sustainability has been gaining growing importance worldwide, driven by environmental, social and economic concerns that affect every sector of society, including…
New Global Tourism Trends
Use of technology The tourism experience can be enhanced by technologies such as augmented reality, virtual reality and IoT.
Stock Management in Catering: Valuation Criteria
Stock management is a crucial part of any business working with fresh produce, especially in catering.
The Traveller of the Future: Gen Z
The tourist of 2030 will come from the generations born before 2010, above all Generation Z, who need to be won over now.
The objectives of a tourist itinerary
Tourist itineraries are designed to complete a tourism product, helping a territory generate returns and making it a more robust and interesting proposition.
The Profile of the Rural Tourist
There are many reasons why tourists seek out rural tourism, from the natural and cultural setting, a return to their roots and an escape from the big cities, to…
The product cycle in catering: ordering and purchasing
The product cycle in food and beverage consists of six distinct stages: ordering and purchasing, goods receipt, storage, distribution, production and sales.
Sustainability and Tourism: Which Environmental Certifications Exist?
Environmental certifications in tourism confirm that an accommodation business meets a set of environmental sustainability requirements, and more besides.
Support Measures under the Tourism Agenda for the Interior
Tourism is one of Portugal's largest export-earning economic activities and it continues to grow.
Portugal's Best Tourism Villages
The Best Tourism Villages label from the World Tourism Organization (UNTourism, formerly UNWTO) recognises the finest rural destinations worldwide. In 2023 Portugal won four more.
Performance Assessment in Housekeeping
Performance assessment in Housekeeping within the hotel sector can be carried out through a range of metrics that help measure the efficiency, quality and effectiveness of the work done.
Strategies to Encourage Direct Bookings in Tourism
6 in every 10 holiday bookings are made online, but only 2 take place directly on hotels' own websites.
What Motivates the Rural Tourist
Rural tourism covers a range of activities, accommodation and entertainment services that showcase the natural, scenic and cultural heritage of the countryside. Here are six motivations that bring visitors to these regions.