Frequently Asked Questions: Artificial Intelligence in Tourism Course

What is the aim of the AgroB Business School course on Artificial Intelligence in Tourism?

This course was designed to prepare tourism professionals for a shift that is already under way: the integration of artificial intelligence into operations, marketing and the customer experience.

The focus is not simply on understanding what AI is, but on knowing how to apply it in practice to increase efficiency, personalise services and take decisions based on data.

Why does this course matter right now?

Artificial intelligence is redefining the tourism sector, from recommendation engines to automated customer service and dynamic pricing.

Professionals who do not keep pace with this shift will lose competitiveness. This course lets you get ahead of the change and start using tools that the sector's leading companies are already working with.

How long is it and how is it structured?

The course runs to 30 hours of training, combining:

• Synchronous (live) sessions, with a practical, interactive component
• Independent study, with applied content and guided exercises

The format is entirely online, designed to fit around a working life.

What sets this course apart from other AI courses?

AI is not discussed in the abstract here. The course is geared entirely to the tourism context, with direct application to:

• Hotels and accommodation businesses
• Tourist activity operators
• Travel agencies
• Rural tourism projects

The aim is to leave with concrete tools you can put in place the very next day.

What skills will you develop?

By the end of the course you will be ready to:

• Use AI to personalise the customer experience
• Build and deploy chatbots and virtual assistants
• Analyse customer data and feedback to support decisions
• Apply forecasting models to optimise demand and operations
• Develop more efficient, better targeted marketing strategies
• Bring AI into revenue management and optimisation

Is this a technical course? Do I need to be able to code?

No. The course was designed for professionals in the sector, not for programmers.

The focus is on the strategic and operational use of AI, drawing on accessible tools already available on the market.

Who exactly is it for?

Professionals already working in the field who want to move forward, namely:

• Managers of tourism businesses
• Marketing and communications professionals
• Consultants
• Entrepreneurs in the tourism sector
• Technical staff looking to bring technology into their work

How does the learning work?

The training takes place on AgroB's Moodle platform, where the content, exercises and support materials are organised.

The live sessions are the place to go deeper into topics, clear up questions and work through practical cases.

Is there support, or is it entirely self-directed?

There is continuous support.

Beyond the content itself, the trainer and e-tutor are on hand, so you are never left stuck along the way.

When can I start?

Once your registration has been validated (by completing the registration form), access is granted and you can begin straight away, in line with the schedule set for the live sessions.

Does the course lead to a certificate?

Yes. On successful completion, a vocational training certificate is issued through the SIGO system, with official recognition.

What difference can it make to my career or my business?

This course allows you to:

• Stand out in an increasingly competitive sector
• Increase operational efficiency
• Improve the customer experience
• Take better informed decisions
• Prepare your business for the future of tourism

How do I register?

Registration is done online, through the AgroB Business School website: you can view the course HERE.

Once payment is made, you will receive all the instructions to complete the process and access the platform.

Have another question?

Get in touch with our team to find out more!