The Traveller of the Future: Gen Z

The tourist of 2030 will come from the generations born before 2010, above all Generation Z, who need to be won over now.

Generation Z (1997 – 2010)

In 2030: aged 20-33

Where tourism is concerned, Generation Z has the following characteristics:

• They have more flexible schedules, which lets them travel more often;
• Social media plays a crucial role, both as a source of inspiration and as a place to share;
• They are permanently connected through mobile devices and wearables, looking for the online and the offline to join up;
• The rise of digital nomads, professionals who turn the world into their office;
• They travel for personal enrichment and as a reward for a demanding routine, valuing experiences that support wellbeing;
• A growing focus on health, wellbeing and healthy lifestyles, with a holistic approach to mental and physical wellbeing;
• Greater concern with ethical and environmental questions;
• They prefer experiences personalised and adapted to their own preferences;
• An appreciation of what is natural, authentic and particular to the place.

Do any of these characteristics sound like you?

Tell us in the comments!