New Global Tourism Trends

Use of technology

The tourism experience can be enhanced by technologies such as augmented reality, virtual reality and IoT. The use of social media to communicate and share experiences is essential too.

Personalisation

Every aspect of the tourism experience can be personalised on the basis of data analysis and individual preferences.

Sustainability

Tourism development must reflect consumers' interests, seeking to reduce the carbon footprint and contribute to local communities.

Authenticity

Interaction with and immersion in the local culture are highly valued, allowing visitors to “live like a local”.

New segments

An ageing population, healthier lifestyles and low fertility rates are creating new tourist segments, which calls for the offer to be adapted to emerging needs.

New habits

Growing concern with health and wellbeing is changing the tourism offer, which has to meet tourists' new needs, such as varied nutrition options.

The sharing economy

The trend towards sharing goods and services is reshaping the tourism offer and bringing new business models, albeit with challenges for the sector.

Bleisure

In the search for a balance between work and leisure, business and leisure travel are increasingly blending together, in particular through longer stays.

A new concept of luxury

In the search for a balance between work and leisure, business and leisure travel are increasingly blending together, in particular through longer stays.

Do any of these trends resonate with you?

Tell us in the comments!

Source: Plano Regional de Desenvolvimento Turístico 2020-2030 – Turismo Centro de Portugal