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Brand Bastion
Brands are used in business, marketing, and advertising. Branding remains the last bastion for differentiation of products.
Marketing
Branding is a set of marketing and communication methods that help to distinguish a company.
Brand Products
Many companies are beginning to understand that there is often little to differentiate between products in the 21st century.
Automated Customer Service
Customer service is the provision of service to customers before, during and after a purchase. Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing.
Metrics and Measurement of Customers
From that perspective, customer service should be included as part of an overall approach to systematic improvement. One good customer service experience can change the entire perception a customer holds towards the organization.
